Grapefruit

We needed to design a series of animations that show different aspects of brain activity and to avoid MRI references we aimed for a level of pure organic abstraction. We ideally wanted to achieve that without using brain tissue, so when we found a dried out grapefruit in the studio, we began to experiment with macrophotography and photogrammetry. We showed a series of different treatments to Denis and Paul and they loved the texture, so we explored that route further.