My recollection of music videos from the 1990s to early 2000s is that they were almost like the ultimate VFX showreel. Of course, this was at the same time that CGI was making headways in feature filmmaking, with music videos taking advantage, too, of advancements in digital effects, particularly compositing, to help tell their stories, often in quirky and unique ways. What better way to stand out amongst the crowd in music video promos.
One promo directed by Michel Gondry that has always stayed in my mind is Come Into My World by Kylie Minogue, released in 2002 and now celebrating its 15th anniversary. In it, Minogue strolls around the same Parisian intersection four times, each loop bringing a further duplication of the singer and the people around her.
To make that possible, the clip was filmed with a motion control camera on the street, with the meticulous rotoscoping and compositing led by Michel’s brother, Olivier Gondry. The two had been regular collaborators on some of the most memorable music videos from that time, including The Chemical Brothers’ Star Guitar; at that time their post production company was called Twisted Laboratories. I recently got a chance to chat to Olivier, now an accomplished commercials director himself, to revisit how Come Into My World was made. Continue reading Olivier Gondry on the making of Kylie Minogue’s ‘Come Into My World’