Spike gets it

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The best commercials are more art projects, right?  I think most of what Spike Jonze makes is exactly that, which is why his latest perfume spot for KENZO is so watchable. And it also happens to have a bunch of seamless vfx from Digital Domain, which I wrote about at Inverse.

When you want to know, ‘How was it made?’

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UPDATE: Russell Earl from ILM is now attending VIEW, to break down his studio’s huge vfx work in Captain America: Civil War (remember that airport sequence?). And the directors of Dreamworks Animation’s Trolls, Mike Mitchell and Walt Dohrn, will both be there too.  

Last week I wrote about Turin, Italy. The city has had a big effect on me ever since attending VIEW Conference there last year. And so did the conference, itself.  There aren’t many places you can find out the latest in visual effects, animation and computer graphics AND actually interact with some of the biggest names in those industries.

But at VIEW, you can. Continue reading When you want to know, ‘How was it made?’

Houdini in TVCs

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You might usually associate Houdini with big budget film visual effects, but it’s been finding a large place in commercials for many years too. Like this Honda spot with vfx by Alt.vfx. I wrote about the work at the Side Effects website.

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This Coldplay music video with VFX by Vania Heymann (who also co-directed the clip and GloriaFX and others just won the MTV VMA for Best Visual Effects. Check out the behind the scenes video which shows how some of the contrasting VFX were achieved – some very neat comp work and clever design in there.