Spike gets it

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The best commercials are more art projects, right?  I think most of what Spike Jonze makes is exactly that, which is why his latest perfume spot for KENZO is so watchable. And it also happens to have a bunch of seamless vfx from Digital Domain, which I wrote about at Inverse.

Storytelling details

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For SideFX, I wrote about Disney Animation’s use of Houdini for Zootopia – everything from hair to water fountains. The film is great, but the detail is sometimes what makes it so re-watchable.